As customers, vendors, and stake holders become more savvy, the power they wield over the business world greatly increases. Companies are having to rethink, rewire, and rework how they do business in this dynamic economy. One of the concepts that many buyers associate with forward thinking and innovation is sustainability (marketers have caught on to this). Businesses that are stuck in their ways and not willing to adjust will soon find themselves out of favor with tomorrow's marketplace. Sustainability goes way beyond just changing out light bulbs. It is a belief system that has the welfare of the earth for future generations at its essence (it is also good for business). Sustainability is global stewardship. Firms who fail to realize this will slowly drift into obscurity and irrelevance, very similar to how old non efficient operations/programs are doing. You probably have already heard this, but some ideas bare repeating.
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